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Back to NewsFIFA's Billion-Dollar Gambit: Kushner, Trump, and the Battle for the 2026 World Cup's Soul

FIFA's Billion-Dollar Gambit: Kushner, Trump, and the Battle for the 2026 World Cup's Soul

Guardian Football·July 30, 2026
As the countdown to the historic 2026 FIFA World Cup across North America continues, a massive off-pitch controversy is threatening to overshadow the tournament. FIFA President Gianni Infantino is pushing an audacious plan to sell off a staggering 20% stake in the World Cup to a privately backed commercial enterprise. But this isn't just a standard corporate sports rights deal; it’s a high-stakes political and financial drama. At the center of this tangled web is Joshua Kushner. The financier has emerged as the kingpin driving the sale, tasked with bringing massive private capital into football's governing body. However, Kushner’s involvement has immediately set off alarm bells in Washington. The House of Representatives Judiciary Committee, specifically ranking Democrat Jamie Raskin, is now closely scrutinizing the deal. Observers and lawmakers alike have pointed out what they see as former President Donald Trump’s 'sticky fingers' all over the proposal, given the Kushner family's deep ties to the Trump administration. The backlash isn’t just coming from Capitol Hill. The global footballing community is fiercely pushing back. Fans are already growing weary of the hyper-commercialization of the beautiful game, and the thought of a private equity firm owning a fifth of the sport's crown jewel is nauseating to football purists. UEFA executives, historically protective of European football's influence, are also reportedly eager to give Infantino the red card for his radical monetization strategy. Infantino’s gamble is entirely unprecedented. By intertwining the financial future of the World Cup with private investment funds tied to high-profile political figures, FIFA is stepping into a regulatory and public relations minefield. The 2026 tournament was meant to be a pure celebration of the sport's massive expansion to 48 teams, bridging cultures across the United States, Canada, and Mexico. Instead, the buildup is increasingly being dominated by whispers of backroom deals, political influence, and billionaire investors. Ultimately, this 'sale of the century' raises a critical question for football fans everywhere: is the global game's biggest prize now for sale to the highest bidder? As the pressure mounts from both Washington politicians and European football elites, Infantino will need more than just financial wizardry to navigate this escalating crisis. (Reporting and analysis based on original coverage by Source: Guardian Football.)